The CLUE brand has chosen a sound similar to the name “Clu“, the antagonist character of the film Tron, to create an emotional bond and recall the atmosphere of the film, evoking the brand identity. Furthermore, CLUE represents the concept of “trace” in the context of computer electronic traces. This name symbolizes the brand’s attitude towards innovation and the use of cutting-edge technological fabrics, underlining the brand’s commitment to providing cutting-edge ski equipment aligned with the latest trends in the sector.

ROLE: Global